Ways of working and workplace culture have evolved and millennials coming into the workplace have very different expectations from their job than previous generations.
virgin_ australia hong kong launch richard branson staff selfie
Younger employees don’t see their roles as jobs for life and will simply leave a company if it doesn’t match up to what they want. People are what have made Virgin what it is today and my philosophy has always been treat staff how you would want to be treated. Train people well enough so they can leave, treat them well enough so they don’t want to.
Rigid corporate culture doesn’t inspire people to think creatively and come up with innovative solutions. You get a lot more done when you get rid of the formalities and hierarchies. I may have been knighted but I always prefer it when people call me Richard – leaders should be approachable and everyone should be treated the same. If you call your cleaner by their first name then you should also do the same for your CEO or founder.
Richard Branson Virgin Mobile Colombia computer staff team
Staff turnover can be a drain on a business and it can help to look at what you’re giving people – would you be happy with what they’re getting?
In that spirit, we’ve always tried to do things a little differently at Virgin. We want to give our employees the freedom to be their best, most productive selves. At Virgin Management, we encourage flexible working and have policies such as unlimited leave. There is also no dress code – you won’t see a tie in sight at the Battleship Building (unless somebody wanted to – which unsurprisingly they don’t!) People should wear what they feel comfortable in to do their jobs.
Richard Branson 1000 loans for UK start-ups
The world of business may have changed a lot since we started Virgin but our core values have stayed the same. We encourage ideas, innovation, disruption and creativity at work – and of course a little play.
Most people just want to be trusted to do their jobs and if you give them this freedom, they usually do them very well. Does this all sound to good to be true? It isn’t – head over to our careers page to find out more about what we do.
Market Your Business with Social Media to Reach More Customers
Be sure to tell all your customers that you are entering the world of social media marketing. Encourage them to join your page, as the social media venues will likely let all of their friends and associates in their network know that they have joined your pages. You should not underestimate the power of this free advertising. Also, it provides a credible and reliable source, which is better than a simple promotion.
Social media sites have become some of the most-used sites on the internet. If you have a business, and you are trying to attract visitors, there is a good chance that social media sites rank higher than you do. Use the power of these sites for your marketing plans. Here are some smart ways to do that.
Take time when deciding what your overall strategy will incorporate. Save your money and time by choosing one solid social trend and committing to making it pay off. Plan out your strategy, make sure it is detailed, and follow it.
To help get your customers interested in your products, you should run promotions through social media marketing. Running promotions through this sort of marketing will keep your customers constantly informed of your products and also, keep your business on their minds. Social media promotions are a great way to spread the word about your business.
Sign up for Twitter. Get as many followers as you can by signing up for blogging sites like Tweepi.com. Using a site like this makes it easier for people to find you on Twitter. Tweet regularly about other bloggers. You should also automate your tweets, so they aren’t forgotten about by your followers.
One rule of thumb to avoid with social media marketing is to not annoy your customers. Some marketers overdo it by constantly sending their customers messages they really do not need or want. This can annoy your readers and cause them to not want to visit your site, especially if you’re always bombarding them with messages!
To get the best possible customers from your social media marketing, keep your content coming regularly and with consistency. When a customer sees you post on Facebook every other day, it is enough they remember you comfortably, but not so much that they get annoyed with you showing up too much. When it comes time for them to spend money on something you might offer, they will go with you because your brand feels like a trusted friend.
When you post on social media sites, try to always display a humble attitude. No matter what the size of your company, if your posts come off as arrogant or boastful, your followers will let you know. Don’t ever assume that you have more power than your customer base and followers. At the end of the day, your customers are really the deciding factor as to the ultimate success of your business.
Find bloggers within your niche and leave comments on their blogs. The great thing about comments is that you can usually leave a link with the comment, giving readers of that blog a way to find your site or blog. While sticking with blogs with bigger followings is more likely to generate more traffic for you, visitors from smaller blogs can add up as well.
If you are going to use a microblogging service, try getting as many followers as possible. Interacting with people and responding to comments on a microblogging service is much harder when compared to using social networking websites, mostly due to the number of updates that microblogging users get in their feeds. Post updates regularly and always look for new followers.
Allow your customers to follow you on a variety of social networks. A large percentage of your customers are likely to spend time on their favorite social media sites daily. Therefore, it is in your best interest to offer them quick and easy access to fresh content.
Choose the snippet you post to Facebook about fresh content carefully. You want to create an interesting headline or sentence or two about the new content. When what you post is alluring, it generates more followers. It does this because those who already follow you or have “liked” you on Facebook will be more inclined to share your link with their friends.
Try to test and experiment with new and different social media marketing techniques and opportunities. There are literally thousands of different ideas to increasing your social media presence and boosting your marketing online. If you get stuck in one simple strategy, you may be missing out on a new technique that could significantly help your business.
The frequency with which you update your social media status should change with the situation. When you are promoting an important new product, you should post updates frequently. If you find yourself struggling to find new content to post, you may want to think about decreasing how often you update your status.
Post links to other blog posts and have bloggers feature your content on their website. This will work if you return the favor and if bloggers see your blog as a good way to get publicity. Make sure there is no conflict of interest between you and the blogger who is going to feature you.
When participating on a social network, reciprocal communication is required. When a customer makes a suggestion, you can safely assume that others share their opinion. Also, it shows that you are taking their opinions into consideration.
Investigate the games on Facebook. You could easily create your own game related to your products or industry. Some well-known companies have been able to leverage Facebook’s game functionality to create viral properties that attracted millions to their Facebook pages. If you have the funds to have a professional game designer work on a game for your business, then you can reap the rewards by sharing it on Facebook.
Use social media to host Q&A online sessions. This is a good way to get people to know the most about your products and services. You can also personalize your business more effectively by doing these sessions.
Update your Twitter regularly so that your followers actually get a chance to see your post before it gets pushed further down their page. With Twitter it is very much about volume and quality. You need to post often. Use Twitter’s character limits to your advantage and split one event or update into several small updates.
If you want to really impress people through social media, conduct interviews with the authorities and movers and shakers in your niche. Then post YouTube videos of these interviews. Not only will this offer relevant and interesting ideas, but it will also allow your business to be viewed as an authority in the field. Your sales will increase as you become accepted as an authentic and trusted voice in your niche.
If you put a video on YouTube and other social networks, it’s important that title is a great one. Include important keywords that people searching for your type of content will recognize. You will obtain more views if the users can identify quickly that your videos are helpful, and the videos will emerge when the users type certain keywords.
When you use the tips in this article, you are catapulting your business out of the dark ages and into the technological age. By making these popular sites work for you. Your marketing can be much more effective. Keep learning about the ways that social media can help you, and watch your profits rise.