Monthly Archives: November 2018

1 post

Aligning Lead Generation and Customer Service

A proper lead generation strategy offers one of the most effective ways to convert more customers and grow your business holistically. Although most companies using this strategy have aligned their marketing and sales teams, many forget to include customer service teams in their efforts. Aligning Lead Generation and Customer Service Your customer service team could be considered your boots on the ground. This team is often the one who has a deeper understanding of what your customers want. With the help of tools such as email marketing, behavioral marketing and CRM, you have the ability to align all of your teams efficiently. How can you align your lead generation efforts with your customer service strategies? For starters, consider the following tips: Use customer feedback Your customers play an integral role in your future success. Interactions that you have with your customers provide valuable feedback that can be used to improve […]