However, Apple ventured into the cell phone industry aiming to earn revenue from the smart phone hardware itself. The company later realized the great potential in mobile advertising and acquired AdMob, which was later snatched by Google. In response, Apple acquired AdMob’s biggest competitor Quattro.
In the past few years, there has actually been a dramatic increase in the sale of Android phones. The reason is because Android phones come along with various features that are not included in Apple’s iPhones. The Android software’s main attraction is its open source. That is, any mobile phone vendor can use and modify the Android Operating System. This is one function that Apple iPhones lack, resulting in customer dissatisfaction. Android users can create their own applications to enhance their mobile device according to their preferences. The open source capability of Android phones raises big challenge for iPhones. The Android OS offers the freedom to choose the hardware device such as smart phones, e-book readers and tablet PCs.
According to a Bloomberg news report, Apple sold more than 5 million iPhones after its introduction. A market analysis shows that the iPhone has actually earned revenue of $42.9 billion. Apple’s iPhones also boast 200,000 applications along with more than 5 billion downloads. Similar to Apple, Google is achieving victory along with the release of Android smart phones. According to Google’s Senior Vice President of Product Management Jonathan Rosenberg, there are 160,000 Android phones being activated each day. Despite the fact that the Android application market is lacking in superiority, it will soon grow to be very competitive along with Apple’s app store.
Android’s greatest strength is its SDK, which provides the tools to develop any mobile application. The Android operating system is based on Java, which is very easy to use. In contrast, the application developments for Apple iPhones do not result in much profit for developers. However, Android application developers can use a robust emulator to test the applications without relying on physical hardware.