A Look at the Press Release
Most people have a general idea of what a press release is. It is an informational, written account of all the details – who, what, where, when, why and how – in relation to your story. It could be a news article, message or update about a website, company or any other entity. Nonetheless, the sticking point is how to distribute one to the proper media outlets that will reach your intended primary audience.
Yes, you can turn in your own press releases. However, did you know though that there are hundreds to thousands of distribution channels that you can submit to? Which ones do you target? Do you stick with online media options or try for print or other alternative options? Online media services where you can submit your own press releases each have separate login information and submission practices. To truly reach a more global audience, you would certainly need to send to dozens of contacts individually. This can be quite time intensive and costly. For this reason, a professional submission service can ultimately save you time and money.
Benefits of a Professional Submission Service
A professional submission service employs people who know how to attract your target audience. They know what will and won’t likely be accepted by the various media outlets. The submission service ensures that the broadest spectrum of people is reached with the message you want broadcasted through various news distribution channels. Basically, they have the contacts that you do not.
Other advantages of using a professional submission service include:
· Increasing the rank of your website in search engines
· Boosting targeted internet traffic to your website which can promote increased sales of your products and services
· Links to your website as well as other ways of people sharing and forwarding your information to their contacts
· A timely release to coincide with the hottest trends and latest news alerts on the internet
· Niche-oriented press releases steered to your targeted audience which can further promote brand awareness
Return on your Investment
Using a submission service simply makes sense when you want to broadcast your press releases to the World Wide Web. A well-placed press release has actually the potential to be picked up by a variety of publications, both in print and online as well as other websites and blogs, exponentially increasing your original target audience. In the virtual world, there really are no boundaries. Everyone is a potential customer, thanks to the internet, so you need a professional to help you traverse the ins and outs of cyberspace. They know exactly where to find your target audience and how to do it.
Concentrate on your business and website and depend on a professional submission service to submit your press releases. They will turn your information into well-crafted news that will attract the attention you need to help your business grow and prosper.
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