Social Media

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A Winning Four Steps Lead-Generation Process

rofs.com/assets/images/articles/lg/170928-infographic-lg.jpg” align=”left” width=”200″> I’m sure this will come as a shock, but sometimes we marketers are guilty of overcomplicating things. Processes involve numerous teams, spreadsheets have dozens of tabs, and plans can take pages and pages to explain. And all that is not necessarily bad: we are constantly testing, improving, and creating new things, and that’s what makes our brands grow. But sometimes it’s nice to take a step back and remember that things don’t have to be complicated, expecially when you’re first implementing a strategy or reworking one that’s gotten out of control. Today’s infographic by form experts Formstack reminds us that in a digital world, lead generation—the heart of many of our marketing programs—consists of just four steps: Launch marketing collateral. Email is the most used lead gen practice in the B2B world, followed by events and content marketing, according to the infographic. Capture lead info via a form. Be […]

The Definitive Guide To Affiliate Marketing Revised

ef=”https://www.forbes.com/sites/robertadams/2017/05/25/the-definitive-guide-to-affiliate-marketing/guest_contrib_template”>https://www.forbes.com/sites/robertadams/2017/05/25/the-definitive-guide-to-affiliate-marketing/guest_contrib_template The ubiquitous rise of the internet has had a profound effect on mankind, dramatically altering both how we live and work. Yet, in our on-demand society replete with endless conveniences, one of the single most resonating benefits has been the ability to digitally earn an income from virtually anywhere on this planet. It’s an allure that attracts droves of individuals who are frustrated with the throes of 9-to-5 life, seeking ways they can untether the cord of corporate responsibility. Clearly, the temptation of becoming a digital nomad and traveling the world, or simply working from home on your own schedule, was born well before Tim Ferris’s iconic, 4-Hour Work Week. However, for most who are drawn into this life replete with the potential for unapologetic income and wealth, coupled with the ability to call their own shots and build a business around an intended lifestyle, affiliate marketing offers a cliched pathway to riches beyond measure. For Dan Henry, the salient dream of living […]

How to lead the next generation | Virgin

/div> Ways of working and workplace culture have evolved and millennials coming into the workplace have very different expectations from their job than previous generations. virgin_ australia hong kong launch richard branson staff selfie Younger employees don’t see their roles as jobs for life and will simply leave a company if it doesn’t match up to what they want. People are what have made Virgin what it is today and my philosophy has always been treat staff how you would want to be treated. Train people well enough so they can leave, treat them well enough so they don’t want to. Rigid corporate culture doesn’t inspire people to think creatively and come up with innovative solutions. You get a lot more done when you get rid of the formalities and hierarchies. I may have been knighted but I always prefer it when people call me Richard – leaders should be […]

lead generation

Ramp Up Website Traffic with these Tips & Tricks

3>A killer list of proven tactics and quick ideas to generate leads for your business For years, the power of a business has been in its ability to generate leads. Being able to bring in customers both new and old is a strength that just about every business that is serious about seeing a success will put in place. To help you make the right calls, this guide will give you some of the greatest lead generation tips, tricks and ideas. Each has a proven track record in the world of lead generation, and can really help your business to take that all-important next step in future. If you are looking to make genuine progress with your business and to do so in the right manner, be sure to look at all of the following tips and tricks. What is Lead Generation? In the world of marketing, one of the […]

Aligning Lead Generation and Customer Service

//www.opencircle.co.za/services/digital-marketing/lead-generation/”>lead generation strategy offers one of the most effective ways to convert more customers and grow your business holistically. Although most companies using this strategy have aligned their marketing and sales teams, many forget to include customer service teams in their efforts. Aligning Lead Generation and Customer Service Your customer service team could be considered your boots on the ground. This team is often the one who has a deeper understanding of what your customers want. With the help of tools such as email marketing, behavioral marketing and CRM, you have the ability to align all of your teams efficiently. How can you align your lead generation efforts with your customer service strategies? For starters, consider the following tips: Use customer feedback Your customers play an integral role in your future success. Interactions that you have with your customers provide valuable feedback that can be used to improve your offerings. […]