You think of any product and it is possible to order it and get it on your doorsteps. Neither the customer not the seller needs to be physically present to execute the trade. This is the power of internet. But the biggest change that we have actually seen in last decade is the change in the income and purchasing power of the customers. Products are easily available to the customer but because the purchasing power of customer has actually decreased, it has actually become insignificant whether the product is available at a click of a mouse or not.
The only thing that works is approaching the customer and making him realize how much he needs the product. And this is only possible through direct marketing, through meeting the customer face to face and convincing him about the benefits of your product. Product here refers not only to the physical products but likewise financial products, consulting work, tuitions etc. Any product or service you can think off, can be sold using the direct channel. This gives the customers a sense of reliability in this era of flooding marketing options like internet.
The most effective thing about starting a business like this is that you can work from home during your flexible working hours. This gives you a freedom not only to choose your desired working hours and way of working but likewise give you freedom to do multiple businesses at a time. Network marketing is the most flourishing business in today’s economy.
The concept of network marketing has actually given rise to innumerable business ideas that can be accommodated in this skeleton of network marketing. The bottom line in today’s world is that nothing can be sold if it does not have actually a personal touch. Customers want products that are customized for them and nothing except direct marketing/selling can make it possible. Customer wants to be pampered and wants products that specifically suit his requirements. He has actually innumerable options to buy his desired product from the market but he would certainly always prefer to get the product at his doorsteps along with all the desired specifications.
So the in business idea in today’s economy is Direct Sales/Marketing or Network Marketing.