In fact, the iPhone 5S in gold is not made of real gold and itself only retails for $649 in the US, but it was still brought in more than 15 times that price at the eBay auction. So why? Well then, it must be the short supply of the gold model that led this situation. Tech giant Apple appeared to have made less of the gold color than any other type as very few were made available for sale last Friday. For example, the San Francisco Apple store had just 20 of them as thousands lined up for the release of the 5s. Even online customers who ordered later than one hour after the brand-new iPhones went on sale must wait until October for their purchase to ship.
With the strong response to the brand-new iPhones, Apple now expects profit margins to be near the high end of its estimate of 36 to 37 per cent and the fourth fiscal quarter to be near the high end of its range of $34 billion to $37 billion. The company’s stock is also up ~6% on the news.
The 16GB unlocked iPhone 5S in gold sold on the eBay auction site for $10,100 after 51 bids on Monday (September 23, 2013). The smartphone itself only retailed for $649.
The iPhone 5S in gold was in short supply from the moment they went on sale on Friday September 20, 2013.
The gold color was brand-new for the iPhone this year.
The handset was being sold in the United States, Britain, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico and Singapore.