email marketing for beginners


Marketers Combine Content and Email Marketing

  It is hard, if not impossible, for a marketer to finish their first cup of coffee in the morning before they either send out an email campaign or work on a content piece. And when you combine email and content marketing strategies, you are guaranteed to have a great morning! Email and content marketing is the perfect combination, like peanut butter and jelly, Batman and Robin, hamburgers and fries, and Han Solo and Chewbacca. Like any great combination, you could have just one, but why? A recent Ascend2 research study, Email-Driven Content Marketing, examines how marketing professionals are combining email and content marketing, to determine what an effective email-driven content marketing strategy looks like. The survey was fielded the week of August 27, 2018, and a total of 224 marketing professionals participated. Grab a cup of coffee and review the following research findings and consider how you can adjust […]