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6 Awesome Lead Generation Techniques That Work

This column is authored by Amberlynn Adam, Blogger, Content Developer & Editor at DataCaptive Running out of leads”- is a common complaint which a majority of sales reps raise in their organizations. Only salesmen understand the true joy of having a solid lead in hand. Lead generation has been in the sales business since the beginning of trade. Merchants used to travel far and wide to meet their potential clients for the purpose of business just on the hopes of hints and references. But today Lead generation itself has turned to become a huge business segment in the current corporate world. In simple words, Lead generation c an be defined as the process of raising buyer interest and generating inquiries from prospective clients, often in the form of name and contact information. These leads are then analyzed and sorted for their ability to make the purchase of the product or service. 74% of […]