lead generation strategies


A Winning Four Steps Lead-Generation Process

I’m sure this will come as a shock, but sometimes we marketers are guilty of overcomplicating things. Processes involve numerous teams, spreadsheets have dozens of tabs, and plans can take pages and pages to explain. And all that is not necessarily bad: we are constantly testing, improving, and creating new things, and that’s what makes our brands grow. But sometimes it’s nice to take a step back and remember that things don’t have to be complicated, expecially when you’re first implementing a strategy or reworking one that’s gotten out of control. Today’s infographic by form experts Formstack reminds us that in a digital world, lead generation—the heart of many of our marketing programs—consists of just four steps: Launch marketing collateral. Email is the most used lead gen practice in the B2B world, followed by events and content marketing, according to the infographic. Capture lead info via a form. Be sure to track […]


Aligning Lead Generation and Customer Service

A proper lead generation strategy offers one of the most effective ways to convert more customers and grow your business holistically. Although most companies using this strategy have aligned their marketing and sales teams, many forget to include customer service teams in their efforts. Aligning Lead Generation and Customer Service Your customer service team could be considered your boots on the ground. This team is often the one who has a deeper understanding of what your customers want. With the help of tools such as email marketing, behavioral marketing and CRM, you have the ability to align all of your teams efficiently. How can you align your lead generation efforts with your customer service strategies? For starters, consider the following tips: Use customer feedback Your customers play an integral role in your future success. Interactions that you have with your customers provide valuable feedback that can be used to improve […]